Things you need to know about Augmented Reality!

Augmented reality has created a great hype in today’s world. With this technology, images are created in such a way that they look exactly like actual environment. In simple terms, this is defined as the combination of actual scenes observed by the viewer and virtual scenes created by computer in order to enhance the image.

What Augmented Reality looks in Real World?
Such images are mostly generated with 3D technology. The process however, requires the understanding of image processing and computer vision skills. For a perfect impression, every image generated with computer is properly aligned so that everyone understands it easily.

The 3D effect!
With 3D creativity, everything becomes more attractive to viewers. Users are able to view the image in 360 degree that helps with showcasing the product from every angle. This technique is already being used by many companies that are allowing their products to be viewed by customers as if they are putting them on themselves.

The Two Approaches
There are two methods to how augmented reality works; maker-based and location based.

– Maker based allows software to recognize the pattern when the camera points towards an object. If the image is 3D, it would create a digital effect.
– Location based apps record the position of devices that are currently running anywhere, and then it offers the relevant data accordingly. This is usually helpful when you are finding a location in your city, or around you.

Different types of AR apps
The two most commonly known augmented reality apps are: Layar and Wikitude. The first one allows you to see everything with your cell phone camera and adds layers of added information. The later one has an app called World Browser, which is designed to connect you with all the information that you need for landmarks, and other points of interest.

Why Augmented Reality is the future?
Most of the time, the data on the internet goes without anyone noticing it because apps installed in our mobiles are not capable of presenting them in a better way. Augmented reality makes it possible to show the data that goes with the real context. With this much information, we can safely say that augmented reality makes our possibilities endless.

Why Companies are shifting to cloud based application development

Cloud based application is a program that runs on cloud, but also has features of desktop app, and web app. A desktop app relies entirely on single device that is positioned at user’s location. A web app on the other hand works completely with remote server storage, and it transports on the internet through browsers. Cloud based applications are capable of delivering a fast response and also can also be used for working offline.

These type of apps do not require permanent location on local device but, they are easily updated online. A cloud app can be used anywhere with a browser and a communication device connected with internet. There are plenty of tools as well that can be customized in the cloud, whereas the users interface is on the local device.

Why Cloud based applications are popular?

Cloud apps are very popular among the people who share content over the internet. There are many reasons to why businesses should be using cloud based applications.

Here are some of these:

  1. Cost of Ownership is reduced as cloud services are based on the go approach.
  2. Cloud has automatic updates which reduces the maintenance cost
  3. Apps can be accessed from anywhere, with any device
  4. There is a lot of scalability for businesses in achieving their goals
  5. Real time collaboration made easier as, team members can work simultaneously on a project
  6. With cloud, you don’t need to worry about losing the data as everything is stored online

All these points help businesses in reducing down the initial expense they give to infrastructure, thus giving your organization a competitor’s edge and increase ROI.

Benefits of PHP language in Web Development

Internet is filled with billions of websites, and is still continuing to be among the main sources of getting your data requirements. Websites are now more dynamic and less static, which makes it easy to develop PHP websites. With recent reports, around 80% of websites are using PHP as their side script language, making it about 800 million websites. But, why is PHP so popular for using server side script language rather than ASP.NET or Ruby?

PHP is an open source – Which means that people care about this language and they want to see certain improvements in it. Being an open source also means that this language will further grow with technological advancements, instead of being limited like other languages.

Ease of Use – Considering the time and effort required for the project, PHP requires basic understating in order to be used. This has made it highly favorable among many web development agencies.

Frameworks – These are used to speed up the development process of large applications. Plenty of frameworks are available for PHP developers to help websites achieve the best level of performance and quality.

PHP frameworks are advance, and easy to use. Few of the best and most popular are:

  • CakePHP
  • Symfony Framework
  • Zend Framework

What is the cost of PHP?

The cost of PHP web development usually depends on the location, quality, and hourly rates. You can hire individuals or you can hire a team of experts. The cost for PHP development can be divided into three levels, according to your budget.

  • Small budget of around 5,000$, for website that has common functions like content or image slider, a photo gallery, a blog, and a branded design.
  • Medium range budget of around 7,000$, for customization including branding, style, and layout.
  • With a large budget of around 80,000$, you can have all aspects of programing, content creation, full-on optimization, and an inventory management system.

In the end, we can only conclude that while searching for a flexible option to use for coding a website from the very scratch, you will surely find PHP among the top ranks.

Calculating the Cost to Develop an Android Application

When calculating the cost of android applications, we need to first of all answer some questions such as: who is going to be the architecture? Who will design the app? And will it be simple, or complex? Questions like these are necessary to create estimation for developing an android application.

These days, customers that are more focused on the idea, consider android app development cost their priority. Business owners from USA, UK, Canada, and Australia are looking to have good quality in minimum price. So, if your clients require a ballpark cost of development in order to decide a budget in their mind, here is how we calculate the cost of android app development.

Native Application Cost vs. Hybrid Application Cost

When we compare both of these apps, Hybrid takes a lot of less time in development, which is why it is developed in cheap price. For Hybrid android applications, we have to maintain a single code whereas, in native apps, we have to develop the code for all platforms. If we look at the average hourly rates, you will see a difference in amount around the globe.

  • In USA and Australia, programmers are charging around $30-$140/hour
  • In Western Europe, developers are charging €50-€60/hour; UK charges the same, but in their own currency (£).
  • In Eastern Europe, developers are charging $40-$60/hour.
  • Developers in Asia charge from $8-$40/hour.

Things to consider in Android Application Development

Companies can only provide a price quote when clients have provided necessary information needed to build in such as features etc. Based on the descriptions, and features, we can calculate estimated cost with formula: hours required x hourly rate = development cost.

Have you made an app recently? What was the cost from design till completion? Let us know what you think by leaving a comment below.

Finding the Best iPhone App Developers

Finding the best iPhone app developer can be quite a hunt if you have an app idea to make. If you already have an android app developer working for you, he or she might not be able to properly handle your app for the iOS system. The reason is quite simple; Apple has an entirely different coding language and set of guidelines when compared with Google.

The app developer you are looking for should be well knowledgeable in iOS app development, and should have created successful iOS apps on App Stores. So, the big question is: how do you hire the best iPhone app developer? Here are some ways to find one:

1)      Quality with Experience

The first thing is to have a look at the experience of the developer. Make sure he/she has at-least 5+ years of experience as; it would assure you that they have successfully created and uploaded applications on App Stores.

2)      Technical Knowledge

Your app developer should have knowledge about different programing languages that are essential for making apps in iOS. Checking this will make clear on how updated they are with new technologies.

3)      Check Feedback

One way to check your developer is to get a feedback or testimonial from the past employers, and enquire about the developer. You can ask different things such as; how much time does he/she spends? What about the quality? Is he/she good with deadlines?

4)      Passion With Product

A plus point is to see how the developer looks beyond the app development. Are they considering other factors such as the size of app. You don’t want to create an app that has large size and takes a lot of time on downloading.

5)      App Store Optimization

Once the app is complete, your app developer should consider using the help of ASO to make the app appear in top search results. It is helpful for hire someone who understands this.

These steps can be helpful for everyone looking to find a quality iPhone app developer to hire. With the help of your experience and common sense, judge on who will fit best for your app.

Achieve 412% Growth in Website Leads by Using Powerful SEO Techniques

DevBatch started off 5 years ago as a small web and mobile apps development company, started by Waqas Pitafi, the owner and CEO of this company. Today, we stand successful and strong with over 200 mobile apps developed, over 70,000 team coding hours, and4,000 hours of work delivered on oDesk. We are a team of 40 members and are growing continuously. While we were getting clients from all over the world, our business lead count per month still remained considerably low, even till the previous quarter. However, with the following Search Engine Optimization techniques, we were able to take these numbers skyrocketing to the moon.

What Were These Numbers?

With the number of business leads we were getting per month remaining low, we didn’t really expect these numbers. So, when it happened, the team was ecstatic. We achieved converting our visitors into business leads that are now making progress in their own businesses by hiring developers for web and mobile apps. Furthermore, they helped us by growing our number of converted leads by:

  • 410% more business leads in April 2015
  • 180% even more than April in May 2015

We had set a goal for our target market as well. We wanted to ensure that our clients would mostly be from USA. Fortunately, we were able to achieve this goal and now most of our clients are from USA.

How Did We Obtain These Numbers?

While there are plenty ways and techniques of converting businesses leads, our list comprised of powerful SEO techniques and we did not need to spend even a single dollar on advertisements over the internet and search engines. We used these techniques to their utmost best and that is what helped us and persuaded our current clients to hire us.

Our SEO Techniques

search engine Optimization techniues

On-Page Search Engine Optimization

Responsive Website

One of the foremost important techniques of persuading visitors to contact us and convert into important website leads was to immediately ensure that our website became a responsive platform from the perspective of the visitors. We changed the HTML and coding to transform the website. After we were done with it, the website became a better viewer experience with improved navigation, reading and scrolling across a range of devices.

Website Speed

The speed of a website is a factor that holds utmost importance from the user experience perspective. A user/visitor of any website will only visit and continue to visit a website if they are not being frustrated by it, they find what they are looking for in the website and the services and products provided are according to their desires. We had been facing this problem for a while. But once we handled this issue and eliminated it to the best extent, we realized that it was one of the reasons we may not have been getting as much visitors as we are getting now on the site.

Errors and Crashes

Nobody likes a website full of errors upon visiting links that they displayed upon the site and are supposed to perform well. We faced problems in the website, showing us the 404 and 301 errors.

The 404 Error is shown when the URLs have been either changed or removed. So when certain links were visited, our clients saw the 404 Not Found Error. We made sure to check out all the links and set them accordingly all over the sitemaps, website links, etc.

The 301 Error is a similar problem where the URLs have been edited and the page has to be redirected elsewhere in the website. We encountered this issue often and soon ensured all our links were amended.

Sitemap Optimization

A sitemap is literally what it says. It is the map of the website. It is used by search engines to create an index of your website to help enlist your links for the visitors. We improved our over cluttered sitemap and cleaned it up, showing only the necessary ones. We ensured the sitemap would be simplistic in nature to help our visitors and improve their experience of the site.

Internal Linking

While we regularly update our website and our on-site blog, the content barely contained links to direct the visitors to suitable informative, contact and about pages. The users would have to use the sitemap instead of directly being able to access the required pages from the individual blog and website pages. We added on-site and off-site links to help our visitors understand the topics better, thus improving user experience and refining the site SEO wise.

Content Optimization

high quality content

We spoke of offering Digital Marketing Services to customers but our own content management was not very well handled. We enhanced the level of language and content provided on the website and our blog, posting new material regularly for the visitors to read. This helped rocket our visitor count massively.

Read more: How to Cook Up the Best Content for Your Company Website

Off Page Search Engine Optimization

PR Tech Blogs

Not only did we immensely improve our own website, we also talked about our website and company on public relation technology blogs. This self-publicizing and absolutely free SEO technique helped us loads. The tech blogs’ readers got to know about our company and services without us having to advertise using monetary sources.

Community Participation

Participation in society and the community as a child always helps kids get recognized by everyone. However, this rule doesn’t just apply to little kids and help them in socializing. This applies even to web and mobile application development companies who want to grow their business lead count. Participating in technological communities helped our company and website get publicized and provide our visitors with the opportunity to get acquainted with us.

Powerful Link Building

We built strong links for our website with search engine optimization in mind. We linked articles and blog to in-bound links for our visitors. Link building is important for optimizing your website and company for the search engines that have your website indexed with them.

Competitor Footprints

Not only did we build links for our website, we followed the SEO techniques for back-linking used by our competition. We followed their back-linking footprints and used similar or the same techniques as them to not only help visitors in finding us, but also to create competition for our own rivals and contenders.

In The End

Conclusively, we would like to say that we achieved our goals for the second quarter of the year, increasing our visitor conversion to business leads enormously through SEO techniques that did not even require us to spend money on buying advertisements on search engines. Also, we offer our Digital Marketing Services to you. We offer free quotes for all our services, so contact a DevBatch representative today with your ideas and requirements.

about the Author: Waqas Khan Pitafi
Entrepreneur, Founder and CEO – DevBatch (Mobility, Apps), Senior InfoSec Consultant (MS, University of Liverpool)

Originally Published: How to Achieve 412% Growth in Website Leads by Using Powerful SEO Techniques

Top 3 Promising Cross Platform Frameworks You Need to Know

Mobile application development is the process by which applications are developed for mobile phones, handheld devices, and similar gadgets with internet facilities. These applications are either pre-installed during manufacture of device, or downloadable through an app store. During the processes of development, developers have to consider diversity in device screen size, orientation, pixels, hardware specifications and configurations for the application to survive in the market. The user interface (UI) design of a mobile and its applications holds utmost importance. Reason behind this is that the UI is the ‘middle man’ between user and device. It helps the user in interacting with the system and easily be able to understand what is going on on-screen.

A framework is that platform used for the development of web and mobile applications. These frameworks may be specific to a particular operating system, for example, specifically only able to develop apps for iOS. Others are hybrid app development frameworks. These frameworks in turn may use a number of programming languages for developing the application.

Here, we will compare three of the most well-known and powerful mobile app development frameworks used by developers today, Sencha Touch, jQuery Mobile, and PhoneGap.

Sencha Touch

Sencha Touch is a UI library written in JavaScript and owned by Sencha ®. Applications developed on Sencha Touch work on iOS, Windows, Android, Kindle, Tizen, Bada and BlackBerry. Sencha was specifically built for mobile app development and is written in either HTML5, CSS3, and JavaScript, the last one being the most commonly used amongst the three. Sencha claims that their framework produces apps of speed, great experience, and success. Their lastest version is Sencha 2.3.1, released November 2013 and supports Android (Browser, Chrome), BlackBerry 10, Bada Mobile Browser, Kindle Fire Browser, Windows 8 (Phone and Mobile), Mobile Safari, and Tizen Browser.

Sencha can be used with Cordova or PhoneGap, or even its own packager, i.e: Sencha Architect 2. It requires GPLv3, Free Commercial, Paid OEM or Embedded Systems Licenses, as per need. It can be delivered via web, or hybrid version via the native shells for each platforms.

jQuery Mobile

jQuery MobileTM is a mobile framework, UI library based on JavaScript and is owned by The jQuery Project. Applications that can be developed using jQuery Mobile are compatible on iOS, Android, Windows Phone, WebOS, Blackberry, Symbian, and more. jQuery is able to be used alongside PhoneGap, Worklight, and more. Applications are written in JavaScript and HTML5, the latter enabling the developer to produce a hybrid application with their “write less, do more” mantra. Since they believe that a website/application should look like a brand, not just an app, they have created ‘ThemeRoller for Mobile’, enabling an easy, drag-and-drop feature. Their features are similar to those built on CSS3, too.

jQuery Mobile requires a Massachusetts Institute of Technology (MIT) License. The latest version is jQuery Touch 1.4.5, released October 31, 2014. jQuery uses Ajax navigation.

PhoneGap or Apache Cordova

PhoneGap is also known as Apache Cordova. PhoneGap is an open source mobile framework, produced by Nitobi, bought by Adobe Systems in 2011. The framework is used to produce hybrid applications which are compatible with a wide variety of operating systems including Android, BlackBerry, Firefox OS, iOS, Symbian, Ubuntu Touch, Bada, webOS, Windows 8 and Windows Phone. The framework uses HTML5, CSS3, Java, C++, Objective-C, C# and JavaScript. The latest version is PhoneGap 4.2.0, released January 10, 2015, basically, probably the most recently updated frameworks out there.

As PhoneGap is a free, open sourced mobile app development framework, it only requires the Apache 2 license and uses 3rd party IDE tools.

Comparison of Frameworks:

Now that we know what each framework is about, we can differentiate them and their features. We know what they are all about, we have scrutinized the basic aspects of their development, and we can now compare their structures.

Similarities:

  • They all have the same hardware component development capabilities
  • All three can produce hybrid applications
  • All of these use JavaScript as the primary programming language
  • They are all free mobile app development frameworks for commercial use

Differences:

  • Sencha Touch is not entirely free – it offers paid support starting at $1395 for a 5-develop package
  • jQuery Mobile has been found to have poor performance in mobile browsers, being labelled as slow.
  • Sencha Touch has been found to have SVG support – great plus point in game production
  • jQuery is easily debugged
  • Developer can write extensive plugins on PhoneGap
  • Sencha is fairly complicated
  • 50 Sencha Touch widgets available
  • 22 jQuery Mobile widgets available
  • 12 PhoneGap widgets available

Hardware components developable by the frameworks in discussion:

  • Accelerometer
  • Camera
  • Capture
  • Compass
  • Connection
  • Contacts
  • Device
  • Native Events
  • File
  • Geolocation
  • Notification
  • Storage
  • Gestures & Multitouch
  • Messages & Telephone
  • Bluetooth
  • NFC
  • Vibration

Conclusion:

PhoneGap and Sencha Touch are fairly good frameworks for our mobile app developers out in the world. IMHO, I have found jQuery Mobile framework to be the one that ranks on top. While it may be slightly slower than the other two, it has the highest number of widget production capability, reaching an amazing 50 widgets! It can develop the exact same hardware components. The framework is completely free and open-sourced. You can develop hybrid applications alongside the use of their ThemeRoller. It is also easily debuggable. Why use any other framework when they are providing so many wonderful features, widgets, and opportunities?

about the Author: Waqas Khan Pitafi
Entrepreneur, Founder and CEO – DevBatch (Mobility, Apps), Senior InfoSec Consultant (MS, University of Liverpool)

Originally Published: 3 Most Powerful Frameworks For Cross Platform Development

7 Social Media Myths for Business Marketing Strategies

7 Social Media Myths That Help Business Marketing Strategies Social media is probably one of the fastest means of communication, entertainment, information, infotainment, everything. Lately, it seems to be as if almost everyone has started relying on the social media for communication, whether as advertisement, personal communication and socializing, or even for business purposes. Any event taking place on the other side of the planet can be known in less than a minute after being officialized on any social website or application to all those concerned. So, why not use this same means of communication for business intentions, too? Why not use the social media to gain popularity for your business? Why not use the available method for not only advertisement, but also marketing your businesses?

This article has two purposes. It will not only help you in how to use social media for business and marketing your goods and services, but how to take proper use of social media for successful marketing. We will not only review the techniques and methodologies of using social media for marketing purposes, we will also address the reasons or benefits of adopting these modi operandorum. It will be about the proper how’s and why’s of taking full use of social networks to gain the most you possibly can as a business from them.

PART I – Successful Techniques of Using Social Media for Business:

Choose The Correct Social Site

Most of the population uses either Facebook or Twitter for the purposes of socializing. It can seem awfully tempting to join either of these two platforms, but it may not be the best idea. What you want to choose is the place your target market uses the most. You don’t want to end up putting your content some place your customers don’t even look. You may have to conduct a research on the most used and visited social sites used by your target market before finalizing your decision. While Facebook may be the one on top of the list, Pinterest, Instagram and Tumblr have the highest growth rates.

Schematize Your Content Posting

The amount your company posts on a regular basis must be schematized. The thing you must avoid is over sugar-coating in your posts. You must keep it concise, to the point and with good quality pictures, perhaps, too. Make sure you post every time the company brings out a new product/service and add a picture to the post, if possible. Post every little thing happening in the company – the customers like to know what’s happening in their choice of brands. At the same time though, don’t post irrelevant material, either. It just puts the customers off and discourages them from regularly visiting your blog, page, whichever you choose.

More Listening, Less Talking

You don’t want to end up just adding content to the site you use as your social marketer while not taking time to listen to what your customers have to say. You will learn a lot from what they may say on the social site on your page. You could end up finding out that a product has either gone viral, or maybe even is so unpopular that the customers know nothing about it. You want to listen to their comments about the services you’re providing to them.  Maybe someone loved your services, while another argues that it was horrible. Taking out time to read the comments and posts you receive might help you improve your business and marketing strategies.

Keep It Fresh

Now, it is extremely important to build a good following and making sure you get the customers and not someone else. However, you must also keep your products/services fresh. You must maintain a renewed look and catalogue to keep them listening and interested. No audience likes a show with repetition. It starts to get old quickly. You want to keep them on their toes, with new arrivals and deals springing up when it starts to become boring.

Good Things Come To Those Who Wait

Many expect that once their social site profile/page is up and running, they will soon get recognized and have a he following at the next crack of dawn. Unfortunately, starting a social profile is a lot like being a startup company in itself. You have to wait patiently for the crowd to start trickling onto the profile. You can’t possibly build an audience overnight. You will have to wait a while before you start getting discovered online.

Class Over Crowd

Class over crowd, in other words, quality over quantity, is better than the vice versa any day. You don’t want to end up building a considerably large following which isn’t really loyal to your company and doesn’t really increase your profit at all. You want to build an audience, supporters, followers, for your company who will actually even voluntarily advertise your brand by talking friends and family into becoming your customers too. You want a quality crowd which cares and is loyal rather than a large audience which isn’t really listening to what you have to say. So, it is okay if your social following is small. It should just be devoted and dedicated to your company.

Mutual Benefit Content

Maybe not too often, but you may want to advertise for other brands too. Advertise them, talk about other brands, whether competitor or not. They might end up making deals with your company, at the most. The least they could do is not bother returning the favor (rarity). Your actions could persuade them to talk about your products and services too, in return, helping build each other’s following using your own and their customers online.

PART II – Benefits of Social Media for Business:

Increase Brand Awareness

About 75% of all educated population uses social media. You want to be where the customers are and make yourself visible to them more effortlessly.

Legitimize Your Business

If a customer wants to know a little about a brand they want to use, a business they want to associate with, they normally check the social networks for details. They will go online, look you up, and read up on the basics. They do this to know whether they should bother or not, whether it would be worth their efforts and time.

Increase Sales Using E-Commerce Base

You could connect a retailer to the social network profile(s) you make for the company. This way, your need of e-commerce will be fulfilled and your profits could start increasing gradually, too. Social media marketing for small business establishments happens to become a huge success.

Improve Customer Service

Most customers now prefer online shopping over actually leaving the house. A lot of the population prefers their goods delivered at their doorstep. While, if you’re a service provider, your services may not be deliverable on the doorstep, you will be able to provide the customers with all they need to know online, without any hassle.

Distribute Content

A study conducted by Nielson and AOL found that over 50% people spend time on social sites. In accordance to these values, your business should distribute their advertisement and marketing techniques moreover the social media in comparison to other techniques.

Improved Brand Loyalty

Another study proved that 53% of US citizens, who follow businesses on social media, are more loyal to them too. You could build a large and loyal following using the social media. The impact of social media on business would be massive once your social profile starts getting properly noticed. The result would be a growth spurt in your business and its follower count.

More Prospective Customers

Easier to build a large following of customers; the more number of quality posts you put up, the more customers you will have the ability to attract to your business/firm/brand.

Originally Published: 7 Social Media Myths That Help Business Marketing Strategies

Common Mistakes of iOS App Development

Like the customers of all the other device and gadget companies, Apple customers also want quality and finesse in the products they use. This applies to the soft products and services, too; that is, the applications and widgets on their iOS devices. Developers may hold expertise in iOS app development, but you as a client must also make sure to give in all your input to ensure an end product that satisfies the needs of your customers, provides them with an easy usage app with a simple interface while ensuring a good payback period and revenue. Most importantly, you want an iOS app that is ranked well and doesn’t end up on the 100th page of the search list instead of the first few pages. This is why, as the client, you should follow these few basic rules for how to develop iOS apps successfully.

Do’s of iOS App Development

First of all, like all other tasks, you should know what is right and what is wrong to do; which tasks hold utmost importance and which factors to keep in mind to ensure a successful app in all terms including performance and revenue.

Plans and Flowcharts

Plan the entire project, from the rough designs to deploying your application on the Apple App Store for your customers. Create a flowchart for how you want the entire project to pan out for all its phases of development, designing, marketing, testing and updating.

Budgets

Properly budget your time and money because those are the  ones that run out the fastest. Once you run out of one, soon after the other follows. Create a budget plan to help you keep up with your monetary resources in accordance with the time you have. Do not waste time either; you could end up realizing you lost precious time over unnecessary things.

Research

Perform full and necessary research of your target market and their needs and requirements, and of your possible competitors. Conduct a thorough research, especially if you have a tough and quantitative competition.

Marketing and Advertising

Make sure your marketing and advertising techniques and placement are correct according to your target market. Make it as lively, creative, and friendly as possible, with just the required details. Stuffing your space is highly discouraged. Make sure that your marketing and research never stops and that the consumers are kept updated with every feature and app update.

Satisfactory Finishing

Make sure you finish with a resultant iOS app that is not only satisfactory to you but also to your prospective clients and customers, with an end result that possibly encompasses expectations.

Read some Quora answers for the best practices in iOS app development here: “What are the best practices to follow while developing iOS apps, such that the app consumes less memory, power and data?”

Customer Needs and Requirements

When working on an idea for iOS app development, you must make sure that you keep the customers and clients in mind. The app should have a purpose and should not only be created for the purpose of marketing and company fame.

Device Sensors and Factors

Create a robust app incorporating most, if not all, factors and sensors of the iOS device, like the GPS, Camera, Bluetooth, etc. This results in an end product which takes optimum usage of the device.

Test Runs and Troubleshoot

Perform as many test runs and download the application as many times on the different iOS devices you want it to work on as possible. Before you launch your app into the market, make sure your iOS app developer has run the app and tested it for all possible glitches so that the consumer would have as close to minimum complaints about your app and its performance as possible.

Unique and Exotic

Sometimes, it’s best to be unique and exotic instead of common and boring because the audience wants something new. Everyone gets tired of monotony and wants something special, something that stands out from the list of apps on the App Store. Create a customized, unique app idea, not a replica app just to enter the competition and beat the rivals.

Don’ts of iOS Application Development

When designing an iOS application, there are particular factors that you must adhere to and things that you just mustn’t do. Some of these are listed below to help you out.

Unique Does Not Equal Complex

Create a unique application, and not something too complex, as such an app can get you frustrated and make you want to change the idea, or worse, leave it unfinished midway.

No Proof, No Greatness

Everything needs proof. You can’t convince yourself that your app is the best one out there of its category if it’s not getting any ratings and downloads.

Never Forget Marketing

Don’t forget marketing because that is your only means of communicating with the audience and customers about your app and its features. Development may hold utmost importance but never forget about the marketing phase of the product.

Overconfidence and Pricing

Never be overconfident in pricing as you could end up not getting enough sales due to overpricing your app and any in-purchases, products and services. Apple customers usually have the money but they don’t want something incorrectly and overpriced.

Read an article on proper types of app pricings here: “Pricing models”

Don’t Create Imitations

Be original instead of creating an imitation app; it’s the worst you can do in the market as that just kills the craze and buzz of the original app and the imitations along with it.

Never Forget the Testing

You should never forget to ensure your app is fully and properly tested even if you’re running out of time. Being a bit late is better than realizing that the published app is not even downloading on the iOS devices due to a minor fault in the code.

Don’t Forget The Flowcharts

Don’t forget the flow charts and map. You want to know how and when everything is supposed to play out in the plan and that you do not forget an important step in the process.

Never Give Up

Just because there is a glitch in the development or design, it doesn’t mean you give up on your project. That’s like giving up on your child because they didn’t come up to your expectations. You should put in a little more input and effort and work towards fixing the problems instead of giving up just when you’re almost there.

In order to successfully complete a satisfactory iOS app development project, you should follow these simple rules. The DevBatch iOS developers’ team and sales team can help you accomplish your iOS app development goals with these rules ingrained in their workings. Get a free quote for our services today.

This article is originally published at:  Expert Advice: Common Mistakes of iOS App Development

PHP and Ruby on Rails in Light of Latest Research

ruby-vs-php

Ruby and PHP are both well-known programing languages used by web developers all over the world. There are definitely plenty developers out there who hold expertise over both of the two programming languages. Both programming languages were developed around the same time. Here, we will first talk a little about the both of the languages, giving you a bit of their backgrounds, and then compare their own syntax and code behaviorisms and how this affects development using the two languages.

Background Information

What is PHP?

PHP is a server-side scripting language. It was originally designed for web development but is also used for general programming. PHP originally spelt out Personal Home Page but now it stands for Hypertext Preprocessor. The PHP Group launched its first version, PHP 1.0, back in June 1995, with its latest release of PHP 7.0 a couple months back in October 2015. PHP was first designed by Rasmus Lerdorf for cross-platform web development. C is the implementation language for PHP. It was influenced by Perl, C, C++, Java, and Tcl. PHP was used for Wikipedia, Udemy and Facebook development.

What is Ruby?

Ruby is a programming language built with a general purpose in mind. Yukihiro “Matz” Matsumoto developed and designed this programming language in Japan, and the first version launched in December 1995 and named Ruby 0.95. The latest release took place in December 2014, called Ruby 2.2.0 and came with considerable speed and bug fixes and library updates. The expired or old APIs were also removed with the latest version of the programming language. Ruby was influenced by a larger number of others: Ada, C++, CLU, Eiffel, Lua, Lisp, Perl, Dylan, Python, and Smalltalk. Ruby was used for Twitter, Hulu and Groupon development.

Comparison of Programming Languages

The syntax or correct arrangement of letters and symbols is what differentiates one programming language from another, the way it is in any spoken language. For example: Chinese symbols and letters are completely different from those in the English language, changing the way both are written and their resultants.

Likewise, programming languages also give separate outlooks as a result of the difference in their symbol, letter and separator placements. Each factor aids towards the many differences in the final outlook of the completed website, web app, or mobile application. We are going to compare two such languages whose purposes and syntax, both are very different from each other, Ruby vs. PHP.

Similarities in Ruby and PHP

While there are some definitive differences in both the languages used worldwide, there are a bunch of similarities present too:

  1. Both are dynamically typed and the developer need not worry about specific variable declaration.
  2. Some of the variables used in coding start with $ in both the languages.
  3. Arrays and hashes work the same way in both, too.
  4. The public, protected, and private classes’ access control is in the hands of the developer.
  5. Presence of the “eval” syntax which evaluates the required string in order to return the desired results.
  6. String interpolation can be used in both and neither languages support it for strings with single quotes.
  7. Both languages come with adequate standard libraries.
  8. True and False codes operate similarly to PHP, except that “null” is “nil” in Ruby.
  9. Both support heredocs – a part of source code treated as a separate file.

Differences in Ruby vs. PHP

Now that we have listed some of the resemblances in the two languages, we will discuss how they are not the same in all other aspects.

  1. PHP was developed as a server-side, website and web application development programming language, but now is also used as a general purpose language.
  2. Ruby, however, was built as a general purpose, aspect-oriented programming language at the same time as PHP and is intended for scripting, web, and application development.
  3. PHP uses semicolon separators in syntax and coding.
  4. Ruby uses newline termination (and semicolon separators as secondary).
  5. In Ruby, you must specify the shift between method calling of integers, shifts, etc.
  6. Unless a parameter must be clarified, parentheses are optional in calling methods.
  7. Unlike in PHP, everything from classes to integers is all objects, considering the fact that Ruby is an object-intensive programming language.
  8. Troubleshooting in PHP is fairly easy; errors are the main focus and the changes made can be easily reloaded.
  9. However, in Ruby, troubleshooting is a tricky task and does not focus on the errors that must be fixed or removed.
  10. PHP is simple and requires minimum learning to start coding in it.
  11. The creator of Ruby said that he was “trying to make Ruby natural, not simple” in order to provide a tool as close to reality as possible, in a way.
  12. PHP can be deployed on most web servers and runs on most of the platforms and operating systems.
  13. The syntax of Ruby is highly flexible to the point of embed capability with HTML, along with providing better security and safety features.
  14. Programming, updates and development in Ruby is comparatively slower than most other languages.
  15. PHP objects are opposite of most of the other languages; they are CallByValue.
  16. PHP provides generally lower security as compared to Ruby.

According to LinkedIn as of April 2015, there were 1,956,497 people results, 2,050 groups and 21,170 companies offering PHP development services. However, the results for Ruby were extremely low; there were only 375,076 people results, 699 groups and 5,098 companies offering Ruby development services on LinkedIn, worldwide. Using the information given, you can choose your desired programming language for development of your application or website.

At DevBatch, not only do we provide quality assured web and mobile app development, we can also help you make a decision if you’re stuck somewhere along the way. Read about our PHP development and Ruby on Rails development for more information on the diverse and customized services we provide. We have hired PHP developers with experience and expertise. Our Ruby developers work on the Rails framework; hire a Ruby on Rails developer today.

Call us now and Get A Free Quote for our web and mobile app development services in either of the two programming languages, as we have developers who hold expertise in both fields. You could also Contact Us for advice on PHP or Ruby as the correct programming language for you.

This article is originally published at: The truth about PHP and Ruby on Rails in light of latest research